Sonam established her label “Norah” in 2020.Her Designs are an Indian homegrown brand inspired by avant-garde vestments as well as Indian culture at the same time wanting to make an impact by creating sustainable , edgy fashion, that is available globally. The design philosophy of the brand strives to bring out the best in every woman through ensembles that are traditional yet contemporary. Sonam’s philosophy is about innovation and experimentation with regards to the Indian style, while also keeping it extremely relevant to the modern world.