The brand Priti Sahni aims to develop a community of women celebrating the Indian craft and culture with open heart. The Priti Sahni woman is a modern Indian woman who is proud of her roots and values hand craftsmanship, comfort & fine detailing and is environmentally conscious.

As a brand philosophy, I believe in timeless classics and creating evergreen outfits that clients can wear again and again, even pass it to the next generation as a legacy. Fads come and go, however the style is eternal and that is the reason even the bridal outfits are made in such a way that the bride can wear it again by doing some mix & match, by bringing her own creativity and personality in her looks and play her own stylist!

The brand is nothing but an entity which evolves with the time. In this journey of the brand Priti Sahni, I am grateful to my team of karigars who not only embellish or sew these pretty outfits but also put in their goodwill and emotions into every piece. I strive to support their craft and skill by adhering to slow fashion, sourcing local raw material, promoting artisanal culture and making products which are touched by those magical hands!