Kritika established her label in 2018, a Mumbai based designer have studied Fashion Design at Bandra IITC Mumbai. With sheer passion and dreams, she started creating unique women wear since 2011 eventually launching her own brand in 2018. Her designs are inspired by Indian cultural heritage which shows the love for the detailed intricate hand work designs reflecting a perfect style statement of classic with contemporary. Her sole purpose is to give beauty through outfits by making them stand out in the crowd.