Priyanka started her label ‘Aww by Priyanka’ 10 years back with the colourful drams in her eyes. Her designs are colourful & quirky , vibrant and sleek and high on fashion always . She love to design out of the box ,wearable but different . she has always had a calling for working with the mentally and developmentally challenged. As a designer, she speaks in muted tones, through pure fabrics and product innovations, Her colours and designs are inspired by India and her travels to exotic places. Her designs are made for confident women who are comfortable in their own skin and who are not looking for external validation. She upholds the collective standards of an industry coming of its own, ensuring each piece is flawless in its appearance.