Passion for clothes is how SOHO was born in 2002.. Soho Designs Indian wear for all the brides and their families was the start of Soho. NEELAM BOHRA JAIN is a founder of SOHOP .Neelam started her label with practical knowledge with the help of all the artisans and Karigar’s a reach the heights.. Soho is specialised in luxury hand crafted outfits for brides n grooms to perfection.

The need of the hour and passion for beaches n vacations is how S9resortwear started in the year 2018 with her friend Rikita Dodhia at India Beach Fashion Week at Goa. These both brands are the beautiful amalgamation of Indian and western wear. The main motive of these brand are ‘stay comfy’. This is a modern Indian silhouettes with intricate embroideries in luxurious fabrics.