Mansi established her label in 2017 “feathers by mansi shah “.Her aim is to design classic fusion for women. Mansi believes that The brand’s success is in its endeavours to promote craftsmanship is clearly apparent in the beautiful creations. Her work comprises two lines – Prêt and Couture. Mansi’s philosophy is about innovation and experimentation with regards to the Indian style , while also keeping it extremely relevant to the modern world. She is also about finding your own personal style and having the dream and vision to express it to the world around you. Her collections find a comfortable balance of Eastern crafting and Western construction. Her designs are known for handcrafting specially. It is a Gujrat based fashion house.